R2R Clarity

read the frequency of your ad spend 〜 signal vs. noise, told plain

📡 Tune the platform

📘 How to export your CSV from Meta Ads Manager

Open Meta Ads Manager and pick the date range you want to read.

Click Breakdown → By Delivery, then choose Country or Placement. (Either works — Clarity auto-detects.)

Export — click the download icon (top right) → Export Table Data → CSV. Drop that file below.

📘 Drop your Meta CSV

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Drag & drop your Meta CSV — or click to choose

Country or Placement breakdown · auto-detected

🏷️

Campaign Name Builder

name it consistent so you can find it again, every time

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Consistent naming is the most overlooked part of running ads. When every campaign follows the same shape, you can find, compare, and read its frequency instantly — even months later.

⚡ Generated name

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PL = Playlist · AR = Artist · LY = Lyric · RL = Release · TS = Test · Versions A/B/C = different creative or audience variants

🏷️ Recommended naming format — use this when creating campaigns in your ad platform

[ArtistCode]-[Type]-[Song]-[Target]-[Version]

AS-PL-NewSong-RockFans-A BD-AR-HitTrack-B XY-LY-SummerVibe-AltRock-A MK-TS-TestAd-A

ArtistCode = your initials or band code · PL = Playlist · AR = Artist · LY = Lyric · RL = Release · TS = Test · Version = A, B, C for different variants

⚙️ Tune your decision thresholds

Tell Clarity what good performance looks like for you. Adjust based on your budget and goals — start with the defaults if you're unsure.

Scale if CPR below $

Min results to Scale

Test min results

Test max results

End if spend over $

CPR = Cost Per Result · these tune the verdicts below

📊 Your campaigns

Your loaded data appears here. Tag songs, funnels, and saves to give Clarity more to read.

	Campaign	Song	Funnel	Spend	Results	CPR	Saves
Drop a CSV above or add a row manually

📻Tonight's frequency read

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📈 Cost per result by campaign

⚡ Strong signal — scale 0 campaigns

📡 Tuning in — test 0 campaigns

🌧 No signal — end 0 campaigns

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